"This isn't a 'small film' being dumped online," said a representative from the production house. "It’s a high-octane action thriller. We realized that the theatrical window is too congested with star vehicles. An OTT release allows the film to reach a global Malayali audience immediately, without the pressure of the first weekend box office."
After a post-pandemic lull, the Malayalam film industry is once again betting big on OTT platforms. But this time, it’s not out of desperation. It is strategy. upcoming malayalam movies ott
All eyes are on Fahadh Faasil. Following the earth-shattering success of Aavesham (which had a theatrical run followed by a rapid OTT release on Prime Video within 6 weeks), his upcoming dark comedy, is skipping theaters entirely. Disney+ Hotstar has reportedly paid a staggering ₹35 crore for the direct digital rights. "This isn't a 'small film' being dumped online,"
The biggest news buzzing in the industry circles is the fate of starring Mammootty. Initially slated for a grand theatrical release in early 2024, the film has been caught in a web of post-production delays and crowded release windows. Sources close to the production confirmed to The Hindu that the team is now in advanced talks with a leading streaming giant for a direct-to-digital premiere in late May or early June. An OTT release allows the film to reach