What it is: The total time a user spends confused, waiting, or re-doing work. Why it matters: Traditional analytics count time-on-site as “engagement.” That’s a lie. A 5-minute checkout should be 45 seconds. Every extra minute is a friction minute. Kill them.
Build for that. Measure for that. That’s Umetrics. What user metric do you wish you could track but can’t? Reply to this post — I’m building a Umetrics toolkit and want your ideas. umetrics
Stop obsessing over volume. Start obsessing over understanding. What it is: The total time a user
We’ve all been there. You open your analytics dashboard. The line goes up. Green arrows everywhere. Pageviews are soaring, session durations look healthy, and your conversion rate is holding steady. session durations look healthy
What it is: The total time a user spends confused, waiting, or re-doing work. Why it matters: Traditional analytics count time-on-site as “engagement.” That’s a lie. A 5-minute checkout should be 45 seconds. Every extra minute is a friction minute. Kill them.
Build for that. Measure for that. That’s Umetrics. What user metric do you wish you could track but can’t? Reply to this post — I’m building a Umetrics toolkit and want your ideas.
Stop obsessing over volume. Start obsessing over understanding.
We’ve all been there. You open your analytics dashboard. The line goes up. Green arrows everywhere. Pageviews are soaring, session durations look healthy, and your conversion rate is holding steady.