But the battle was asymmetric. Movierulz would re-emerge with a slightly different URL. Ullu, in turn, started watermarking its content with user-specific codes to trace leaks. A cat-and-mouse game ensued.
Around the same time, a notorious pirate website called was gaining infamy. Movierulz didn’t produce content; it stole it. Within hours of a movie or web series releasing on any platform (theaters, Netflix, Disney+, Ullu), Movierulz would upload a pirated, cam-recorded or high-quality rip. ullu movierul
Ullu’s founder, Vibhu Agarwal, didn’t stay silent. He filed multiple police complaints and court injunctions against Movierulz and similar sites (Filmyzilla, Tamilrockers). The Indian government, under the new 2021 IT Rules, began blocking hundreds of pirate domains. But the battle was asymmetric