Take the competitor's headline. Remove their product name, brand, and specific offer. Example: "Get [Product Name] for 50% off today only." becomes "Get [Your Product] for 50% off today only."
Here’s the hard truth: However, the process of creating a true competitive duplicate (comp) is absolutely free, provided you know where to look and how to think. true comp duplicator for free
Go to Facebook Ad Library. Find a winning ad. Open a blank Google Doc. And rebuild that winner from scratch using your own voice. Take the competitor's headline