Why mSalesApp

rene marques la carreta

Fast Order Taking

Manage returns, replenish stocks and take orders using super-fast tap-feature, purchase history, and barcode scan facility.

rene marques la carreta

Mobile CRM

Manage leads and get a 360° view of your customers including order history, invoices, payments, returns and more, to make on-field decisions.

rene marques la carreta

Global Ready

We help you localise, company theme, currency, tax configurations, units of measure, and more to ensure the app is ready for your market.

rene marques la carreta

Custom Pricing

Create multiple pricing groups, customer specific pricing, tailor catalogs, discounts and group or customer specific promotions.

rene marques la carreta

Promotions & Discounts

Setup different types of promotions using the flexible promo-engine to increase your order size and improve cross-selling and upselling.

rene marques la carreta

Speed Order-to-Cash

Effective management of route planning, customer order cycles, delivery schedules, payment collections to improve cashflow.

Rene Marques La Carreta ~upd~ -

The family now lives in a decaying, overcrowded shack in La Perla, a shantytown clinging to the city walls. They have exchanged the fresh air of the mountain for the stench of sewage and the cacophony of the city. Juanita, once innocent, has been seduced and abandoned by a factory foreman. Luis, the once-studious son, has fallen into gambling and alcoholism, echoing the self-destruction of many displaced rural youths. Don Chago works menial jobs, and the dream of a house and land has curdled into a nightmare of urban poverty. Desperate and disillusioned, they decide to take a final, fatal step: emigrate to the "promised land" of New York City.

The play opens with the family preparing to leave their rustic hut in the countryside. They are breaking apart their oxcart, a potent symbol of their agrarian past. Don Chago laments the loss of the land to greedy landowners and the lack of opportunity. Despite Gabriela’s deep spiritual connection to the soil and the mountain, the family decides to emigrate to the slums of San Juan, believing the capital holds the promise of a better life. The act ends with them abandoning the cart’s tongue—a symbolic rejection of their roots.

Each destination—the city slum and then the Bronx—is presented as an escape from the previous hell, only to reveal a deeper, more dehumanizing hell. Marqués critiques the ideology of progress that convinces the peasant that salvation lies elsewhere. The play argues that economic improvement often comes at the unbearable cost of spiritual and cultural death.

The disintegration of the nuclear family mirrors the disintegration of the Puerto Rican national identity under colonial pressure. Gabriela’s silent suffering, Juanita’s prostitution (both literal and metaphorical), and Luis’s death are all symptoms of a collective trauma.

In the pantheon of Latin American theater, few works capture the anguish of cultural displacement and the bitter illusion of progress as poignantly as René Marqués’ 1953 masterpiece, La carreta (The Oxcart). Written during a period of massive industrialization and migration in Puerto Rico, the play is not merely a domestic tragedy; it is a searing sociological document that continues to resonate with diasporic communities worldwide. The Author: René Marqués René Marqués (1919-1979) was a leading figure of the "Generation of the 1950s" in Puerto Rican literature. A playwright, short story writer, and essayist, Marqués was deeply concerned with the erosion of Puerto Rican national identity and rural values in the face of American colonial influence and rapid modernization. His work is often characterized by existentialism, tragic fatalism, and a nostalgic, almost mythical reverence for the jíbaro (the Puerto Rican mountain peasant). La carreta stands as his most performed and internationally acclaimed work. The Plot: A Three-Act Tragedy of Upheaval The play follows a single, impoverished family—the patriarch Don Chago, his wife Gabriela, their children Juanita, Luis, and Chaguito—as they chase an elusive dream of prosperity. The structure is a devastating triptych of dislocation.

The final act is a stark portrait of alienation. The family lives in a cold, cramped, and sterile apartment. The snow outside is beautiful but alien and hostile. Communication breaks down as they struggle with the English language and the brutal pace of factory work. Luis, unable to adapt, dies of tuberculosis—a symbolic death of the Puerto Rican soul. Don Chago, broken, realizes that the Yankee city offers nothing but servitude and death. As Luis’s body is taken away, Don Chago makes the only logical conclusion left: they must return to the mountain. "We have to go back," he says, but the audience is left to wonder if returning is even possible. Major Themes 1. The Destruction of the Oxcart (Identity and Tradition) The oxcart is not just a vehicle; it is the play’s central metaphor. It represents the agrarian, self-sufficient, and dignified Puerto Rican identity. As the family dismembers the cart to sell its wood for travel money, Marqués symbolizes the self-looting of a culture in desperate search of survival. The loss of the cart equals the loss of the soul.

Seamlessly connect your data and boost your sales

You can easily import & transfer data between mSalesApp and your ERP or Accounting application. Get consistent information and gain more visibility and control during all the workflow.

When integrating with an Accounting application, customers and products can be imported to mSalesApp, from where you can manage the order fulfilment. Once transactions are processed, accounting documents such as Invoices or Payments are exchanged.
rene marques la carreta
In the case of an ERP application, customers and products are imported to mSalesApp, where you can take the orders and send them back to the ERP. mSalesApp can also receive payments, which are sent to the ERP to process the invoice. Once they are ready, the invoices can be sent back to mSalesApp.
rene marques la carreta

rene marques la carreta

Plug & Play with your ERP or Accounting Software

mSalesApp can be integrated with your ERP or accounting software to automate your sales process. By doing this, gain access to extra features to sell more, better & faster, keep track of your customers and leads, and empower your sales representatives.

Discover some of the benefits of integrating mSalesApp:

  • Included
    Upload, manage & follow up leads
  • Included
    Create customer categories and record their preferences
  • Included
    Automate customer-specific pricing
  • Included
    Set promotions & discounts
  • Included
    Check your stock levels in real-time
  • Included
    Gain more visibility of your data
  • Included
    Keep a better track of your route
  • Included
    Prevent data duplication
  • Included
    Better understanding of the results & the completion of objectives

Integration with Xero, QuickBooks & MYOB

Easy, fast & no manual intervention required

rene marques la carreta

mSalesApp can automatically be integrated with Xero, QuickBooks and MYOB, meaning you don't need to do any further manual intervention. Just plug & play!

Learn more about the integration with Xero

Learn more about the integration with QuickBooks

Learn more about the integration with MYOB

Get access to extra details and answers about our integration partners in our help centre

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rene marques la carreta

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Tullamarine, Victoria 3043, Australia.

+61 3 9070 7900 [email protected]