Share this if you want to learn that script. You might need it for yourself. Or for me.” “The hotline saved my life. Link in bio for the script. #SurvivorVoices #AwarenessSaves” Part 5: Email Marketing (To Donors/Volunteers) Subject Line: A story you haven't heard (and a campaign that worked)
Why this pairing works: Data informs, but stories transform. rapesection com
“During the campaign last October, I saw 100 posters about ‘breaking the silence.’ But I wasn’t silent. I was terrified. Share this if you want to learn that script
Elena is safe now. Help us find the next Elena.” | ✅ Do | ❌ Don't | | :--- | :--- | | Use content warnings (CW) clearly. | Show graphic re-enactments of violence. | | Pay survivors for their time/stories. | Ask survivors to “perform” trauma on camera. | | Focus on resilience & action (what helped). | Focus solely on the gruesome details. | | Provide an exit button (for domestic violence sites). | Assume every survivor is ready to speak. | | Offer anonymous submission options. | Edit the story to make it “more dramatic.” | Part 7: Sample Campaign Calendar (7 Days) | Day | Focus | Content Type | Hashtag | | :--- | :--- | :--- | :--- | | Mon | The Problem (Stats) | Infographic | #AwarenessMatters | | Tue | Survivor Story (Anonymous) | Text quote graphic | #SurvivorSpeaks | | Wed | Myth vs. Fact (Education) | Carousel post | #KnowTheSigns | | Thu | Survivor Q&A (Live video) | IG Live / AMA | #AskMeAnything | | Fri | The Interruption (How to help) | Reel / TikTok | #BystanderEffect | | Sat | Healing & Joy (Post-survival) | Photo of survivor gardening/dancing | #ThrivingNotSurviving | | Sun | Call to Action (Donate/Volunteer) | Link in bio + testimonial | #ActionDay | Final Note: Always tag your resources (National Suicide Prevention Lifeline, RAINN, local DV shelter) on every single post featuring a survivor story. The story opens the heart; the link saves the life. Link in bio for the script
Today, we are collecting 100 survivor-written safety cards to distribute to libraries. [$5 prints 10 cards. Donate here.]
Last month, our #SpeakEasy campaign reached 50k people. But Elena’s email to our helpline is why we do this.