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“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.”
He points to the final slide.
“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.” principles of marketing by philip kotler ppt
“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.”
He points to the final slide.
“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”
