Here’s why. Kit Mercer is the planner. The systems girl. The one with the color-coded Google Calendar and a deep, almost spiritual love for a good to-do list. Kit built her following on practical, no-nonsense advice about productivity, small business logistics, and how to romanticize your routine without burning out.
They shouldn’t work together. And yet, they’re magic. The beauty of the Mercer-Lovelock dynamic is that they don’t try to change each other. In a recent joint podcast appearance, Coco joked, “Kit keeps me from floating away into the ether,” while Kit laughed, “And Coco reminds me that there’s no point in being efficient if you forget how to feel.” kit mercer, coco lovelock
They don’t pretend to have it all figured out. Their content includes the wins, yes, but also the text threads of them panicking before a launch, the blooper reels from photoshoots, and the honest conversations about jealousy, comparison, and the fear of being misunderstood. Here’s why