| Static Dispatch | Hotspot Dispatch | |----------------|------------------| | Driver starts at depot every time | Driver starts near predicted demand | | Responds to order after it’s placed | Anticipates order before it’s placed | | High deadhead miles | Low empty running time | | Driver waits at warehouse | Driver waits in hotspot zone |

In delivery terms: If 40% of your lunch orders come from the same business park between 12:00–1:00 PM, you don’t send drivers from base at 11:55 AM. You pre-position them at the nearest coffee shop parking lot at 11:30 AM. Old-school dispatch (static routing) assumes demand is random. It’s not.

Have you tried dynamic repositioning? Drop your biggest dispatch headache in the comments.

Pull last week’s dispatch log. Find one repeating location + time window. Test a single pre‑positioned driver there tomorrow. Measure the difference.

Stop managing where orders are . Start managing where orders will be .

Think of it like a fire department stationing a truck at a fairground before the fireworks start—not after the call comes in.

If your dispatch board looks like a game of Tetris on hard mode—orders piling up with no clear pattern—you’re probably reacting instead of predicting .