It wasn't just consumerism; it was frantic consumerism. People weren't buying the latest PlayStation or a weighted blanket for Aunt Carol; they were buying normalcy . They were throwing credit cards at a wall of supply-chain shortages, hoping something—anything—would stick. The shelves were empty of the specific brand of canned pumpkin, but overflowing with a terrifying anxiety that you could taste in the air, like burnt wiring. We were all trying to decorate a house that was actively on fire.
So, as the sun sets on that memory, I raise a glass of leftover eggnog—which is mostly bourbon—to the Gonzo Christmas. To the year we finally realized that sanity had gone on vacation and we were left to run the asylum. It was loud, it was expensive, it was deeply, profoundly unhinged. But it was ours. And in the fear and the loathing, we were, for a fleeting moment, actually alive. gonzo xmas 2022
The gonzo lesson of that Christmas is this: the consumerist hallucination is dead. It died in a Target parking lot in 2020 and we spent two years trying to resuscitate it. The joy of 2022 wasn't in the flawless execution of the tradition; it was in the glorious, spectacular failure of it. It was in the burnt cookies and the political argument that fizzled out because everyone was too tired to fight. It was in the acceptance that “ho ho ho” is often just a defense mechanism against the abyss. It wasn't just consumerism; it was frantic consumerism