The Impact of Social Media Content Strategy on B2B Lead Generation
Internship Period: 2 months (May 10th – July 10th, 2026) Position Held: Marketing Assistant Company: InnovTech Solutions (Digital Services SME) University: Master 1 in Business Management Title Page (Example layout) ![Logo] exemple rapport de stage
The main objective of this report is to present the missions entrusted to me, analyze the results obtained, and evaluate the skills acquired. This internship focused on a central question: How can a structured social media strategy generate qualified B2B leads? 2.1 Activity and Legal Status InnovTech Solutions is an SME created in 2018, based in Lyon. The company employs 15 people and offers SaaS (Software as a Service) solutions for supply chain management. Its clients include medium-sized industrial companies. The Impact of Social Media Content Strategy on
Jean Dupont Supervising Professor: Mr. Durand Company Supervisor: Mrs. Martin, Marketing Director The company employs 15 people and offers SaaS