Cambro Eila May 2026

“We noticed a shift around 2018,” explains a Cambro product designer (who asked to remain anonymous due to the competitive nature of the launch). “Home cooks were no longer just home cooks. They were content creators. They were plating inside the fridge. They wanted their mise en place to be Instagrammable.”

And the food? The food is just the actor. Cambro Eila is the director. Available now at Williams Sonoma and select restaurant supply stores. The 4-quart square retails for $24.95. cambro eila

If you’ve ever eaten at a Michelin-starred restaurant, grabbed a to-go box from a deli, or watched a chef sweat over a perfectly organized walk-in cooler, you have touched the legacy of Cambro. For nearly 70 years, the Huntington Beach, California-based manufacturer has been the silent partner of the foodservice industry, known for indestructible bus tubs, color-coded storage lids, and the ubiquitous CamSquare containers. “We noticed a shift around 2018,” explains a

“Eila isn’t trying to replace the classic 22-quart square that we use for brining turkeys,” says food stylist Mira Chen. “Eila is for the stuff you leave on the counter . The sourdough starter. The overnight oats. The pickled shallots you want to show off. It’s the difference between a storage closet and a pantry display .” Perhaps the most subversive aspect of the Eila line is its anti-Ziploc stance. Cambro has always prided itself on "buy it for life," but Eila markets itself as a protest against single-use plastic. They were plating inside the fridge

But the numbers tell a different story. Sales of Eila’s flagship Fermentation Vessel —a wide-mouth jar with a self-burping lid and a built-in date dial—have outpaced Cambro’s classic round containers by 40% in the direct-to-consumer market.

But with the launch of the Eila line, Cambro is doing something radical: It is making storage beautiful. For decades, the standard kitchen storage unit was a utilitarian beige or clear polycarbonate box. It was functional. It was durable. It was also an eyesore.