Addiis !!top!! (2024)

Maybe it’s a business name. A creative project. A way of speaking your parents’ language with an accent.

Don’t correct it. Double the letter that matters. Call it Addiis . What does “Addiis” mean to you? Drop a comment — misspellings welcome. addiis

There are some words that stop you mid-scroll. Maybe it’s a business name

At first glance, it looks like a typo — a double “i” where a single should be. But linger for a second, and it starts to feel intentional. Musical. Almost Ethiopian in its cadence. addiis

Because Addis (from አዲስ äddis ) means “new” in Amharic. And Addis Ababa — new flower — is the beating heart of Africa.

Addiis is one of them.